At BIG we define our core region as the Broader Middle East, Africa and the Indian Subcontinent. The countries in this region are at varying degrees of development from a socioeconomic perspective. The region offers boundless opportunities that naturally come with serving an expansive customer base. With this compelling landscape for growth and diversity we also have our share of challenges and issues that make for an exciting and learning region for both organizations and individuals.

This great region with its diversity in consumer habits and behavior, its continuously growing middle class and its youthful population presents dynamicism and vitality in the various economies.

Our region will continue to prosper as stronger regional economies increasingly invigorate neighboring economies. From any standpoint, this is the right marketplace to be in:

• Economic Growth is Unparalleled. Per capita income is increasing rapidly creating markets for a vast number of diverse products and services.

• Unprecedented Population Growth. The population of the Broader Middle East and North Africa Region is currently around 500 Million people and growing.

• Unified Cultural Nuances. In spite of the varying degrees of diversity and differences in geography and backgrounds, our region, spreading from Africa into the Broader Middle East and the Indian Subcontinent, come together through the countless opportunities for expanding regional trade and commerce. These opportunities are within our reach as individuals and as an organization building on the many social and cultural commonalities.

As a result of our region’s growth, we are taking advantage through a combination of acquisitions and “green field” start-ups. Our expansion goals must meet the same scrutiny for value that we apply to quality and cost efficiencies.

Our regional offices, facilities and distribution centers can be viewed on the map below:

B.I.G. Operations